Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences

For better or worse, creators could soon sound like AEO consultants. Give it a year, maybe less, and a pitch might spend as much time proving a video shows up when someone searches for something as it does proving how many people watched it. That shift traces back to how LLMs actually work. Some lean on creators more than others, but across the board, creators have become one of the more interesting inputs feeding AI-generated answers. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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