Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right to wait until the hot takes, livestreams and articles on the fallout died down a bit. If you’ve got the stomach for more, read on for where the industry stands on this. Publicis is in its imperialist era This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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