Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings . And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage of club soccer. “It’s been steady for a couple of years; I don’t think there’s a huge uptick in soccer spending,” said Jim McNamara, svp of national video investment at media agency Canvas Worldwide. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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