Publicis Groupe CEO Arthur Sadoun said this week that he’s pitching directly to CEOs, and the industry hasn’t stopped chewing it on since. Some of the messages landing in Digiday’s inbox have him down as a leader in the fullest sense. Plenty of others aren’t buying it. How many chief executives, the doubters ask, decide their business needs transforming and make the first call to an ad holding company? A few go further and read the whole thing as bravado papering over a trail of pitches that went nowhere. Strip out the cheerleading and the snark, and what’s left is an identity crisis holdcos have been struck in for the best part of two…
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