Social & Advertising · via Digiday

Future of TV Briefing: CTV advertising has a genre-label problem

19h ago · curated by Catalyst Web Trendz

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising. Category conflict Instagram’s IGTV redo, Netflix’s anatomy of a fall and more Category conflict Connected TV ad sellers have been reticent to share show-level information with advertisers. Passing genre labels would be the next best thing, if only they were more reliable. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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