This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction. The economics of the creator economy Netflix’s ad leadership shakeup, the FTC’s YouTube probe, Google’s Hollywood AI pitch and more The economics of the creator economy I haven’t been able to shake something that ur-creator Emma Chamberlain said on Emma Grede’s podcast about a month ago. She was talking about influencer marketing and the creator economy, an economy that she very much helped build over the past decade as one of YouTube’s biggest breakout stars. This is a member-exclusive article from Digiday. Continue…
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