Social & Advertising · via Digiday

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

18h ago · curated by Catalyst Web Trendz

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social. The Journal’s A/V team Paramount’s deal-saving settlement, Ms. Rachel’s political platform, Disney+’s ad-free asterisk and more The Journal’s A/V team Podcasts haven’t historically been in the scope of this newsletter. But that’s because they’ve historically been audio products. Clearly that’s changed with the rising popularity of video podcasts, and it’s triggering changes in podcast operations. Like at The Wall Street Journal. This is a member-exclusive article from Digiday. Continue reading it on…

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