This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop. Shopping small Justice Department’s press pool probe, TV’s diversity backslide and more Shopping small More and more influencer marketing resembles traditional advertising. There’s the programmatic-ification of influencers’ sponsorship deals . There’s the price of a MrBeast sponsored segment creeping toward the cost of a Super Bowl spot. And there’s the TikTok Shop affiliate model exemplifying the creator economy’s version of direct-response advertising. This is a member-exclusive article from Digiday. Continue reading…
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