Social & Advertising · via Digiday

Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows

18h ago · curated by Catalyst Web Trendz

Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series. Q&A The creator economy’s programmatic problem Disney+’s planned overhaul, Netflix’s creator-brand demand and more Q&A Brands are increasingly trying to make entertainment, not just ads. They’re enlisting creators and producing episodic series , sometimes simultaneously. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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