This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators. Coming up Shorts YouTube’s view-counting change, Twitch’s AI opt-in, Apple TV’s golf game and more Coming up Shorts YouTube raising the bar for Shorts creators to join its revenue-sharing program raises the question: Is YouTube making it harder for Shorts creators to get a cut of ad dollars because there are fewer ad dollars earmarked for Shorts? This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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