Google has introduced a Campaign Data Import Validation Report, giving advertisers a new way to check the quality of imported campaign data before it impacts reporting. The report is designed to help identify missing or incomplete data from non-Google advertising platforms. What’s happening . The new validation report reviews both non-Google campaign data and previously imported campaign data, highlighting campaigns that may be missing key performance metrics. Specifically, it helps advertisers identify imports that lack essential reporting fields such as cost, clicks and impressions, making it easier to spot gaps before relying on the data…
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