Google published a new help document detailing Local customer optimization for Performance Max campaigns with store goals , a feature designed to prioritize ads for people who are nearby and ready to visit or contact a business. The migration of serving ads to people who are nearby to Performance Max was announced last month. What’s happening. Local customer optimization helps Performance Max campaigns reach users who are actively planning trips, navigating or searching for nearby businesses across Google Maps, Waze and local formats on Google Search. According to Google, the feature aims to capture high-intent local customers at the moment…
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