Watch this video on YouTube Google Ads’ increasingly automated campaign tools can uncover new opportunities, but advertisers shouldn’t mistake optimization for strategy. That was one of the central lessons shared by Mike Ryan, head of e-commerce insights at Smarter Ecommerce (SMEC), during a conversation on the PPC Live podcast about mistakes, AI Max and how advertisers should approach Google’s rapidly evolving automation. Ryan shared how AI Max dramatically expanded a client’s traffic by targeting a much larger competitor. Performance looked good, but the advertiser had intentionally avoided those searches to prevent a bidding war —…
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