Google appears to be changing how Smart Bidding strategies are presented during campaign setup, surfacing Target CPA and Target ROAS as standalone bidding strategies instead of optional targets within Maximize Conversions and Maximize Conversion Value. While the change doesn’t appear to alter how the bidding strategies function, it could make campaign setup more intuitive for advertisers. What’s happening . Advertisers have started spotting a revised bidding strategy selection menu in Google Ads. In affected accounts, Target CPA and Target ROAS now appear as dedicated bidding strategy options alongside: Maximize Clicks. Maximize Conversions.…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
