Google Ads data shows query length shift post-AI Mode

A year ago, I looked at search term data to see whether the growth of LLMs was changing how people searched. At the time, there was a noticeable shift from short, keyword-based searches to longer, more conversational queries. My initial analysis suggested that the mass adoption of LLMs like ChatGPT was beginning to influence user behavior on “traditional” search platforms like Google. Now, with Google Gemini and specifically AI Mode, I thought it would be interesting to pull an updated data set extending through August 2026. After reviewing the data, I can confirm that this wasn’t a temporary finding. The trend hasn’t just continued, it’s…

This is a curated summary. The full story was reported by Search Engine Land.