Google Marketing Live was almost three months ago, and enough of the announcements have now shipped to separate the meaningful changes from the features that still need time. For B2B advertisers, that distinction matters. B2B has often felt like an afterthought as Google has focused on commerce features, leaving advertisers to figure out how to adapt those tactics to lead generation. That can shift performance toward users with a different intent than you originally targeted. This year, however, Ginny Marvin released “ 42 Launches Redefining Lead Generation ,” the closest thing Google has given B2B advertisers to a roadmap. Looking at what…
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