Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems. Instead of advertisers explicitly selecting which languages to target, Google will determine which ads to serve based largely on the language of the ad alongside signals about the languages a user understands. What’s changing . For Search and AI Max for Search campaigns, the campaign-level language targeting setting will disappear. Google says Search ads will automatically match based on the language of the ads. Performance Max gets a more…
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