Google Ads appears to be giving advertisers another way to expand the reach of their first-party customer audiences by matching consented users across participating publishers. What’s happening . A new Enhanced matching option is appearing within Customer Match settings in some Google Ads accounts. When enabled, Google says it can use connected customer lists to expand audience reach by matching consented users with consented users from publishers, where available. The setting appears under Account settings alongside Google’s existing Customer Match controls. The details . Enhanced matching joins several options advertisers can already use…
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