Google Ads is rolling out an asset optimization upgrade for existing Performance Max video ads. The update uses generative AI to extend videos into missing aspect ratios, allowing Google to create versions of an advertiser’s creative that can appear across more inventory. The details. The new capability builds on Google’s existing video enhancements, which can automatically convert horizontal videos into vertical and square formats. The goal, according to Google, is to maximize video ad reach while improving the viewing experience. Advertisers who don’t want Google to apply the new generative AI optimization can contact their account…
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