Google AdSense to change how it counts impressions: Begin-to-Render

Google notified AdSense publishers that it is switching how it counts impressions for display ads. Google will switch to a Begin-to-Render methodology that will count an impression only once the ad has loaded and rendered on the user’s device. What’s changing. Google wrote: “Currently, AdSense counts an impression when an ad starts to download to a user’s device.” “Beginning on February 17, 2027, we will move to the Begin-to-Render methodology. This means an impression will only be counted once the ad has successfully loaded and has started to render on the user’s device.” Google will only count the impression when the ad fully loads. The…

This is a curated summary. The full story was reported by Search Engine Land.