Google Analytics now gives advertisers more flexibility over how conversions are attributed, allowing them to set custom lookback windows that better reflect their sales cycles. The update removes several preset limitations for both click-through and engaged-view conversions. What’s happening . Advertisers can now configure custom integer lookback windows for two key conversion types: Engaged-view conversions (EVC): Any value from 1 to 30 days, replacing the previous fixed 3-day window. Click-through conversions (CTC): Any value from 1 to 90 days, replacing the previous preset options of 1, 7, 14, 30, 60 or 90 days. The new settings are…
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