Google Chrome is giving advertisers and publishers a new way to quantify just how ad-heavy a website feels to real users. The new data could eventually help advertisers distinguish between quality inventory and pages overloaded with ads, potentially adding another signal for deciding where their media dollars should go. Driving the news . Google added four experimental advertising metrics to its Chrome User Experience Report (CrUX), its public dataset based on real-world Chrome user experiences. The new measurements are: Ad Count: Average number of ads visible in the viewport. Ad Density: Average percentage of the viewport occupied by ads.…
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