Google is significantly expanding booking capabilities for Local Services Ads (LSAs), increasing support from around 20 Reserve with Google booking partners to more than 500. The expansion means substantially more LSA advertisers can let potential customers book directly from their ads on Google Search and Maps, according to Google Ads Liaison Ginny Marvin. What’s new. Starting now, advertisers whose Google Business Profile already has an active partner booking link will automatically have that booking capability enabled for their Local Services Ads. There’s no additional manual linking required. Eligible customers can move directly from…
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