Google has published a new Creative guidance on YouTube help document, giving advertisers specific recommendations for designing ads that fit the platform — and sharing new data on the creative elements associated with higher conversions. The guidance covers everything from using human voices and showing brands early in videos to removing fake buttons from images and making creative look more native to YouTube. Why it matters. Google is putting numbers behind the importance of creative quality. The new document cites Nielsen research finding that creative accounts for 49% of campaign ROI, while Ekimetrics research found that improving…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
