Google Search Console now connects social content to search demand

For the entirety of Google Search Console’s life, it has spoken one simple language: your website. Pages, queries, clicks, impressions, all tied to a domain you own and verify. On July 7, that changed. Google shipped Platform properties , a new property type that lets you verify a social or video account and get the same first-party search performance data GSC has always given website owners. Think clicks, impressions, CTR, average position, and the actual queries behind them — just pointed at your social presence instead. Worth noting up front: This covers Search, Discover, and News. So a TikTok clip or a YouTube Short can now be tracked…

This is a curated summary. The full story was reported by Search Engine Land.