Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older campaign structures. The transition begins in September and continues into early 2027, with Campaign-level Broad Match, Automatically Created Assets (ACA) and Dynamic Search Ads (DSAs) all moving to AI Max. What’s happening . Beginning September 1, Google will automatically upgrade Search campaigns using Campaign-level Broad Match or standalone Automatically Created Assets to AI Max. The migration will roll out gradually throughout the month. Google says campaigns will be…
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