Search & Digital Marketing · via Search Engine Land

Google sets AI Max migration timeline for Search campaigns

8h ago · curated by Catalyst Web Trendz

Google sets AI Max migration timeline for Search campaigns

Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older campaign structures. The transition begins in September and continues into early 2027, with Campaign-level Broad Match, Automatically Created Assets (ACA) and Dynamic Search Ads (DSAs) all moving to AI Max. What’s happening . Beginning September 1, Google will automatically upgrade Search campaigns using Campaign-level Broad Match or standalone Automatically Created Assets to AI Max. The migration will roll out gradually throughout the month. Google says campaigns will be…

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