Google is testing a new mobile Search ad layout that surfaces the advertisers in a sponsored results block before displaying the ads themselves, potentially giving users more context before they click. If rolled out more broadly, the change could influence how users scan and interact with paid search results. What’s happening . The experiment places a list of advertisers—including each advertiser’s favicon and domain name—at the top of a group of sponsored results on mobile Search. Instead of seeing the first ad immediately below the “Sponsored results” label, users first see the participating advertisers, followed by the individual ads.…
This is a curated summary. The full story was reported by Search Engine Land.
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