Search & Digital Marketing · via Search Engine Land

Google tests AI-generated descriptions in Shopping ads

6h ago · curated by Catalyst Web Trendz

Google tests AI-generated descriptions in Shopping ads

Google appears to be expanding its test of AI-generated descriptions to Shopping and Product ads, potentially changing how sponsored listings are presented on Search. The experiment follows a similar test on standard Search ads earlier this month and could influence how shoppers interact with paid listings. What’s happening. PPC expert Brodie Clark has spotted AI-generated descriptions appearing alongside Shopping and Product ads, suggesting Google is extending an existing Search ads experiment to additional ad formats. Earlier in July, Google confirmed it was testing AI-generated summaries on sponsored Search results , “This is a small…

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