Google tests traditional Search campaigns in AI Mode

Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI Max or Performance Max to get some exposure in AI Mode. The experiment gives conventional Search campaigns a path into AI Mode when a user’s query shows clear, direct intent. Why we care. Traditional Search campaigns may now have a path into AI Mode without switching to AI Max or Performance Max. That could extend the reach of existing exact and phrase match campaigns while letting…

This is a curated summary. The full story was reported by Search Engine Land.