Google is overhauling its tagging tools, bringing Google tag and Google Tag Manager closer together while introducing no-code event tracking, faster data transmission and a simplified Tag Manager interface. The Aug. 20 update is designed to make measurement setup less technically demanding while giving advertisers a more unified way to manage data flowing into products including Google Ads and Google Analytics. What’s changing. Google tags will be upgraded into fully capable Google Tag Manager containers, meaning websites currently using only Google tag will gain access to Tag Manager features such as interface-driven tagging, debugging and…
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