Google is updating Merchant Center performance reporting to align metrics more closely with Google Ads and YouTube, giving merchants a more consistent view of how products perform across Google’s platforms. The changes, which begin rolling out on August 24, include new traffic classifications, expanded product-level reporting and future segmentation tools. What’s happening . One of the biggest changes is the separation of YouTube affiliate traffic from standard organic traffic. Traffic generated through YouTube creators participating in Google’s affiliate program will now appear under a new “YouTube affiliate” traffic category instead of…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
