Google vs. Microsoft AI Max: What’s the same and what’s different

With the global launch of Microsoft AI Max for Search campaigns , it’s worth spending some time unpacking where the features align and differ from Google’s version. Much of the core functionality is the same: Search term matching expanding your reach beyond static keyword lists . AI Max uses your keywords, ads, and landing pages, along with intent and contextual signals, to uncover relevant searches you may not qualify for with keywords alone. This is especially helpful for complex conversational queries. Text customization allowing ads to adapt to high-value placements and prospects . AI Max uses your existing assets and website content to…

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