Watch this video on YouTube Cypress North co-founder Greg Finn has spent more than two decades watching search marketing evolve from a hands-on, highly granular discipline into an industry increasingly shaped by automation, AI and algorithms. In a conversation celebrating Search Engine Land’s 20th anniversary, Finn reflected on his early days in PPC and SEO, the rise of Google Ads automation, the importance of community, and why he believes the traditional Google search experience won’t survive the next five years. From the PPC Wild West to a career in search Finn’s introduction to digital marketing came around 2004 and 2005 while working at…
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