Aren’t listicles dead? Brands have been writing self-serving listicles as a classic SEO play for years, and many have ramped up production at the start of AI Search due to their outsized influence on citations. But over the last 12 months, we’ve seen growing evidence that the tactic of editorial “best of” or roundup pages has run its course. Lots of great research over the last 12 months from experts like Lily Ray , Nick Haigler , and Glen Allsopp has shown that: Listicles are the most-cited page type in ChatGPT answers at 43.8% of 26,283 source URLs, including lists where brands rank themselves first. Google began demoting sites built on…
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