Kara Puccinelli, Chief Commercial Officer, Nexxen Connected TV (CTV) has long shouldered the same assumptions of traditional TV: creative is expensive, reach is broad and measurement can’t be linked easily and directly to outcomes. But that perception is changing, and for good reason. As streaming gives advertisers more precise ways to reach audiences, test messages and connect exposure to business results, CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get…
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