Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding spectrum of platforms, from AI chat to mobile apps and audio streams. For publishers, this means media dollars are diversifying as they follow consumer attention. According to the 2026 Marketing Decision Confidence Index by Haus, brands plan to increase spend on more than 10 platforms this year, spanning creator partnerships, leading video platforms, podcasts and connected TV. To maximize yield across this complex landscape, publishers must clearly demonstrate the unique…
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