A prospective customer searches for software. They don’t visit your website first. Instead, they skim AI Overviews , read a Reddit thread questioning your pricing, ask ChatGPT for recommendations, follow its suggestion to a creator’s YouTube comparison, watch a TikTok review, compare a competitor’s landing page, glance at your Google Business Profile reviews, and only then click your paid search ad. Which channel gets credit? The answer is all of them. Today’s search journey doesn’t follow a linear path. Every interaction contributes evidence that builds trust, making visibility across the search journey more valuable than success in any…
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