Search & Digital Marketing · via Search Engine Land

How to build an AI content workflow from the ground up

8h ago · curated by Catalyst Web Trendz

How to build an AI content workflow from the ground up

I’ve spent months building and rebuilding an AI content pipeline in Claude Code . It now supports article updates and production for a company blog and external publications, and it usually gets pieces to about 95% of the way to publication. That process taught me an important lesson: The hardest part isn’t getting AI to produce an article. It’s figuring out what the finished article needs to look like, then building the workflow and inputs that can reliably get you there. If I were starting over, I’d work backward from the finished piece. I’d define what good looks like first, then determine what the system needs to take a keyword and turn…

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