AI agents, AI-connected IDEs (Integrated Development Environments), and coding assistants such as Claude Code, Cursor, and OpenClaw are gaining traction. Production typically relies on two distinct techniques: Building an AI tool within the platform (for example, Claude Code through Claude Desktop ) that you can use across multiple sessions. Using these technologies to build a standalone tool that runs outside the AI environment. The code may still be AI-assisted but is deployed independently on platforms such as Netlify or Vercel. In this article, I’ll focus on path 1 because it’s more accessible to marketers, though I’ll also touch on path…
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