SEO rarely gives you a chance to get somewhere first. Emerging categories are one of the exceptions. Before a market matures, search demand, keyword difficulty, and SERPs follow recognizable patterns. Identifying those signals early can help you build authority before competition catches up. The key is knowing the difference between an emerging category and a short-lived trend. The research project that exposed the pattern Earlier this year, I did some market research for a prospective client, a small consultancy that helps business leaders with AI governance and privacy. Nothing unusual about the job. Pull the keyword data, size the demand,…
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