AI is prompting the deconstruction of the traditional news article. Publishers concerned about declining search visibility must adapt their content distribution workflows to surface in Google’s AI-powered SERP features and LLMs. AI-powered algorithms are reshaping how news content gets surfaced, with audiences favoring video in a social-search hybrid experience. The article isn’t dead, but publishers may need to think beyond it and embrace liquid content. Nikita Roy captured this shift during her presentation at ONA25: “The article is no longer the unit of journalism in an AI-mediated world.” Roy also challenged the audience: “If you knew…
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