AI agents are becoming a new gatekeeper between brands and buyers, picking products by rules marketers don’t yet understand. Here’s what they need to know when navigating that shift. Amazon keeps the toy aisle to itself Alexa for Shopping showed toys from 177 brands when asked for recommendations and nearly every one of them came from Amazon’s own store. When the same request was asked of ChatGPT, the AI assistant recommended 24 retailers. Google’s AI Mode went to 37. AI visibility hinges on a brand being stocked in the stores each assistant is willing to look at, and which retailer lands the sale depends largely on which assistant the…
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