Organic search clicks have fallen 42% since AI Overviews began expanding in Google Search, while LLMs continue to fully answer users’ informational queries in-platform. At the same time, AI content production has allowed publishers to flood SERPs with top-of-funnel ( TOFU ) articles at scale — meaning competition for blue links has gone up, even as available clicks have decreased. Considering these factors, there’s a real question for content marketers: Is top-of-funnel content still driving traffic in any way that justifies writing it? What happened to TOFU traffic over the past year To get a high-level read on how top-of-funnel content is…
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