“ Google renders JavaScript ” has been the standard answer to client-side rendering concerns for years, and it got easier to believe in 2019, when Googlebot went evergreen, continuously running on the latest version of Chromium. The increasing flow of search traffic through AI assistants renders that wisdom incomplete because the crawlers for AI assistants behave nothing like Googlebot. To get numbers rather than assumptions about what that means for JavaScript links, I ran a controlled experiment. I set up one site with half its internal links hard-coded in HTML and the other half injected by JavaScript (JS). I added a logging layer that…
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