Watch this video on YouTube Jessica Bowman has spent more than 20 years figuring out how to make SEO work inside large organizations. Now she thinks AI is turning visibility into a challenge that SEO – and even marketing – can’t solve alone: “The SEO team is not going to be the ones that can take it to the finish line in every case. In fact, I think marketing and search PR type of activities are going to hit a glass ceiling, and then it’s going to be the rest of the organization that determines the future of revenue.” From UX to one of the first enterprise SEOs Bowman didn’t set out to build a career in SEO. She was working at Enterprise…
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