Google Ads can limit how often your ads appear without disapproving them or suspending your account. The Limited Ad Serving policy restricts an account’s eligibility to enter certain auctions, potentially reducing impressions and increasing the cost of capturing the remaining traffic. For advertisers that rely on branded keywords, affiliates, resellers, or third-party lead generation, the impact can be significant — and getting the limitation removed can take months. What is Limited Ad Serving? Limited Ad Serving is a status Google applies to an ad account that limits how often ads from that account may serve in auctions in which they’re…
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