Backlinks have been a confirmed Google ranking factor for years. But have you ever seen ChatGPT pull up information from a site with no domain authority or organic traffic? I have. LLMs clearly don’t weigh links the same way Google does. Yet a Semrush study found a strong correlation between the quality of a site’s links and its visibility in AI search. Backlinks still matter for SEO and AEO, but acquiring them comes with caveats — low outreach reply rates , little control over how other sites link to yours, resource limitations, and the inevitability of link decay. After six years of link acquisition experience across 90+ SaaS brands, I’ve…
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