Google Ads’ push to automate as many campaigns as possible isn’t news to anyone with recent paid search experience. Yet, at least as of this writing, advertisers still have options to set up manual campaigns when it makes sense for the business. Rather than get wistful about the good old days of helpful account reps and Alpha Beta campaigns that helped preserve elite performance from your top keywords, I’ll talk about how and when we use manual and automated campaigns today. Manual vs. automated campaign benefits In broad strokes, manual campaigns give you more control over costs, keyword-level bids, and bid adjustments by time of day, day…
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