Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific rules and guardrails, marketers have adopted a loose framework that’s constantly shifting. Marketing execs are pushing for company-wide AI adoption, expecting everyone to use AI tools to expedite brainstorming, scale creative ideas and win client business. That expectation exists without a universal line in the sand for where machine learning ends and human ingenuity begins. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the…
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