Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong

Watch this video on YouTube The search marketing industry has gone from an entrepreneurial “gold rush” to an era dominated by automation, AI and increasingly consolidated platforms. Looking back over that transformation, paid search veteran Matt Van Wagner reflected on the early days of Google Ads, the rise of Search Engine Land, tactics that thankfully disappeared and why advertisers still need to question what Google tells them. Search marketing started with a gold-rush mentality Van Wagner entered search in the early 2000s after working in technology sales and marketing, where traditional channels such as trade publications, conferences…

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